Defining Your Store

No matter the model of your store - brick and mortar, pop-up, mobile, or online only - your business needs to know who it is is, what its values are, and who the customers will be. This class from the Store & Operations Management Course will discuss different models of stores, and how each can define itself to create a unique brand.

You will have a 30 day window for viewing this class.

PBS courses are supported by the Indie bookstore industry, and are intended only for owners and staff members at Independent Bookstores that are members of their regional trade associations and/or of the American Booksellers Association.