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Lane Jacobson has been the owner of Paulina Springs Books in Sisters, OR since 2018. He has been a bookseller and store manager for over a decade and has worked in multiple bookstores across the country. He is currently the president of the Board of Directors for the Pacific NW Booksellers Association, sits on the Bookshop Advisory Board, and was a founding member the ABA's Diversity Task Force (now the DEI Committee). He is passionate about working towards a future in which bookselling is not only a viable career outside of store ownership, but also a sustainable one in which long hours, burnout, and an 'above and beyond' mentality are not required.