NVNR: How to create a publicity kit & pitch

This class from our Event Management Course will prepare for Publicity Speed Dating by showing you how to build a publicity kit for your store and how to use that tool to pitch for events and to reach out to community partners and media. A publicity kit is a two page document with all the vital information about: store, location, event capabilities, special programs, outreach, reporting, partnerships, and more.

NAIBA and SIBA stores use these kits to pitch their stores to publicists via Publicity Speed Dating. To see models of Publicity Kits from NAIBA stores, visit the  NAIBA website.

Handout: Kit & Pitch Criteria

You'll have access to view this video until Publicity Speed Dating

Watch the video by clicking the play button. 

Click for sound

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