Event Management Independent Study

Our Event Management Course is here to completely transform your event program by learning which types of event programs work for you, how to measure success and define goals, how to host author and non-author events, and how to tell the story of your store using marketing, event pitches, and a publicity kit and pitch.

Event Management Course for Certification/Self-Study - coming in Fall 2025!

Individual classes from the course include:

Publicity Kit & Pitch - This class teaches how to build a publicity kit for your store and how to use that tool to pitch for events and to reach out to community partners and media. ($65)

School Author Visits & Book Fairs - School author visits and book fairs can be significant income streams when they are done well! This class walks you through the process of building relationships with schools, the many steps of bringing authors into schools, and the details, timelines, and buying strategies for successful in-school or in-store book fairs. ($65)

Virtual Events - This class covers all aspects of virtual events, from small author talks for a local audience through huge events for a national audience. In the class you'll learn: why you should still consider virtual events; how to create a virtual events strategy; how to get creative with virtual events; types of virtual events to consider. ($65)