2024 Event Management Course Resources
As the semester progresses, each class's slide deck, video, and handouts will be listed here. Students will have access to these resources for 90 days after the final class.
Download our 2024 Event Management Syllabus
2024 Zoom Link for Classes
Class One: Welcome to Event Management
Class Two: Elements of Successful Events Programs
Download the spreadsheet for homework assignment
Class Three: Marketing & Analytics
Handout: Marketing Analytics
Class Four: Using Data for Strategic Planning
Class Five: Live Presentations
Class Six: Running an Event: Proposal Through After-Report
Class Seven: Managing Event Program Data
Class Eight: Publicists Panel & Using Event Grids
Class Nine: How to Prepare a Publicity Kit & Pitch
Class Ten: Live Presentations - no recording
Class Eleven: Virtual Events
Class Twelve: Publicity Speed Dating - no recording
Class Thirteen: Developing Successful Event Partnerships
Class Fourteen: School-Focused Events
Class Fifteen: Above & Beyond
Class Sixteen: Live Presentations