Bookstore Development
Deepen and Strengthen Your Practices with PBS
PBS is expanding! In addition to our bookstore role-based courses, we're adding courses that are deep-dives into individual topics, taught by industry experts.
Coming soon - Bookstore Year One, a year-long program for brand-new stores. Owners will be learning about one topic each month through recorded lectures, readings, and live discussions. We know the first year is challenging - let Bookstore Year One help guide you to get your new business launched on firm footing!
Your Brand/Your Story: Advanced Display and Marketing
New Course Begins on Wednesday, June 04, 2025
Learn to tell the story of your store with instructors Lisa Uhrik and Steve Wax, specialists in branding, marketing, and understanding that bookstores are providing experiences, not only selling products.
Live Classes are on Wednesdays @ 12:30 pm ET / 11:30 am CT / 9:30 am PT on June 4, June 18, July 2, July 9 and July 16. Each class is 90 minutes. Assigned readings and tasks are intended to be completed before the live classes, which will be discussions and analysis.
Registration opens Monday, May 5th @ 1 pm ET / 12 pm CT / 10 am PT
Registration is $375 with discounts available for members of NAIBA, SIBA, GLIBA, MPIBA, PNBA, and CALIBA. Find out what support your Regional Trade Association offers on our website.
Registration is limited to 30 students, and to stores that are already open and no more than one employee from each store. 24 seats are open for first come/first registered, while 6 seats are reserved for students who fall under our Diversity/Equity/Inclusion policy. There are required questions about diversity status when you register.